Meaningful Metrics: New and Returning Visitors. Marketing induced affinity groups. Instantaneous results—once they’re created, you can view segmented. Companies can succeed in this task by communicating their core values during every interaction with a customer. Google Analytics is a free tool that helps website owners track and analyze their website’s traffic. Targeting narrows the reach of your campaign to only target the specific audiences selected. This differentiates Direct traffic from other default channel groupings like Organic, Referrals. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. It can boost business because it encourages trust with customers. (əˈfɪnɪti) (noun plural -ties) noun. As you create audiences,. help meets visitor expectations and captures their interest. For example: Language - exactly. Google Analytics is a powerful tool that lets you measure and analyze the traffic coming to your website. Step 1: Log in to your Google Analytics 4 account. When you click on a campaign name (e. This new targeting option takes more of a long-view in terms of audience creation. Learn more. help Traffic and Engagement Analysis. Step 3: Set Up a Reporting View. In-market audiences is a way to connect with consumers who are actively researching or comparing products and services across Google Display Network publisher and partner sites and YouTube. By using Google Analytics, you can also tie in conversion data with these. Fish and white wine have a natural affinity for/to each other. A Guide to the Major Website Traffic Acquisition Sources. Start your career with an impressive digital certification. Austria's DPA found that personal data is processed by Google Analytics, including the cookie ID and the IP address, as well as other metadata, like web browser used. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. Search . Google Optimize is Google’s platform for A/B testing, multivariate testing and personalization. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for. What is affinity category reach? Affinity Category (reach) is a Dimension in Google Analytics under the Audience section. It provides an easy-to-read performance ‘snapshot’ that clearly shows key trends to clients, managers, and other non-analysts. Brand affinity belongs to the most essential marketing metrics such as brand preference and loyalty. Get new skills for a digital world. Affinity categories identify lifestyle preferences of our website visitors. Organic search plays a fundamental role in digital and inbound marketing. The suffix -ties can be added to the end of the word affinity to form the plural affinities. Were they phased out? (bc change to first party cookies for tracking) or can I still find this demographic data in GA4 (and if so, what is the path). Instead, it is a composite sketch that should reflect the majority of people it is supposed to represent. Taking a look at this Affinity category example, we see the top three categories in this account are value shoppers who consume media and are technology savvy. When it comes to retaining customers, brand affinity is a goldmine. Sync your Google Analytics with Google Search Console to obtain more SEO information. Check out which affinity. Reaching a wide variety of relevant users is as simple as choosing a brand category and optionally overlaying with demographics. Select Affinity and Custom Affinity. in chemistry, the tendency of two substances to form strong or weak chemical bonds forming molecules or complexes. Learn more. When you look at your Campaign report in Google Analytics, you'll see the campaign name listed in the left column. Why? So advertisers can try to target those people to show relevant ads. Interests* Overview (Audience>Interests>Overview): Google has a standard interests report, showing affinity categories and in-market segments of users on the site. Keep in mind that custom affinity audiences are about reaching people across the web, with the key phrase being “reach”. We can click on the “In-Market” header to get more data on these breakouts. 1. Find out what Affinity Categories mean in Google Analytics with this video and an additional, expanded write up below. , buffer), you can see the source and medium referred to in the URL's UTM parameters. If you use this strategy in your Google Ads campaigns, do so because you want to reach those B2B buyers very early on, rather than reaching them when they are ready for purchase. Affinity Category —Affinity categories are used to reach potential customers to make them aware of your brand or product. Interests: view audience lifestyle categories called Affinity Categories (e. 2. default is All, other options include all segments built into Google Analytics, plus any custom segments you may have. You can choose between 26 different options. Affinity grouping is a brainstorming activity that aims to collect similar items together. The next option in the “Audience” section is under “Interests” and then “Affinity Categories. Setting up a destination goal will allow. Learn about organic search, paid search, direct traffic. Grow your career or business at your own pace, with flexible and personalised study guides designed to build your confidence and help you thrive. It reports the total number of visitors on your site, including new or returning users, and their each and every interaction with the website. To prioritize problems to solve. Negative affinity has a chance to deal less damage on a crit, so you want to fix that when you can. These are separated in on three groups: Affinity Categories: Subjects that users have a long term, lasting interest in. In other words, it means that with high affinity may be a “small spills” by advertising in the media. Select ‘System’ from the options to view the system segments. Affinity categories in Google Analytics are determined by analyzing the websites that users visit and the content they engage with. The Cohort Analysis report lets you isolate and analyze. Google Analytics standard reports are the preset reports listed down the left-hand side of your dashboard, divided into the segments Real-Time, Audience, Acquisition, Behavior and Conversions. The segment builder lets you create the component filters of a segment based on Analytics dimensions and metrics. Affinity Category (reach) Definition: Indicates that users are more likely to be interested in learning about the specified category. Conversion Insights to track paid campaigns. This means that rather than ending up with heaps of disparate information, you have digestible chunks of similar ideas. A great way to picture an affinity diagram is an assortment of Post-it Notes, each with a different term or item listed, placed on a board. Grow your career or business at your own pace, with flexible and personalised study guides designed to build your confidence and help you thrive. Affinity selection-mass spectrometry (AS-MS) is a high-throughput screening (HTS) technique for drug discovery that enables rapid screening of large collections of compounds to identify ligands. unique quantity, revenue per order. Brand personality should be central to who a brand is. The Evolution Of Search & SERPs 2024. This page shows how visitors are navigating to this page from within your website – and you can see where visitors are clicking. Here, you'll see the channels and touchpoints that drive the most conversions on your site. Create a new Display Campaign (or edit an existing one) 2. 3. That’s what they have an affinity for. We can click on the “In-Market” header to get more data on these breakouts. Only aggregated data from users who consent to sharing demographics data are included in the report. I can find interesting categories like “Food & Dining/Coffee Shop Regulars” in my own–which makes for really. You can choose between 26 different options. Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong. The Cohort Analysis report lets you isolate and analyze. What that means that the home page is the top landing page of the website. They can also come from engagements on Youtube, Google Ads, and Search Ads 360. In the box below, either search for the audience name or browse categories to find the audience you’d like to exclude. You’re basically telling Google to only show your ads to. Or, to put it more literally, the number of fans for your brand and the depth of their fandom. Consultant to countless small and big businesses over the decade. Suggested audiences. Transcribed image text: Go to the Next Tab that says "mRNA" 1. In a perfect world, every one of your followers would see every piece of content you posted. 2. Save the Custom Dimension by clicking “Create”. Event action: Widget Opened. Step-1: Login to your Google Analytics account. Affinity Categories Overview. The cookie is used to store the user consent for the cookies in the category "Analytics". Google groups web searchers into buckets (or categories) based on their current shopping behavior. Applied only to new data from the time the filter is created. This is a report where Google Analytics will tell us, in this case, what people that are on the MeasurementMarketing. In the box below, either search for the audience name or browse categories to find the audience you’d like to exclude. 4. Demographics and interests data provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities. They can be used as Targeting or Observation, like all other audiences in Google Ads. Create audiences, publish them to Analytics, then apply them to reports to explore audience behavior in response to your marketing. However, it's often useful to also create a destination goal to signal the completion of an ecommerce transaction. Click below to reveal how well affinity. Google Analytics. An affinity diagram (sometimes known as an affinity map or affinity chart) is a visual tool that helps you organize information from a brainstorming session. With stronger and more common relationships, you can then group your customers into segments to analyze further. Choosing a 7 day time window would mean that on. 3. Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products. Select Overview to track the performance of your Pins and boards. In this article: Configure Analytics to display Demographics and interests data. (Affinity Categories), produk apa yang diminati dan siap dibeli (In-Market Segments), dan keduanya (Other Categories). e. You can choose 1 day, 7 day, 14 day, 30 day and Calendar Month time window. Another segment might be users who purchase a particular line of products or who visit a specific part of your site. When it comes to retaining customers, brand affinity is a goldmine. Affinity analysis falls under the umbrella term of data mining which uncovers meaningful correlations between different entities according to their co-occurrence in a data set. ” This group’s bounce rate is based on visitor interests. To qualify someone as being in-market for a specific product or service, Google takes into account clicks on related ads and. Google uses machine learning. An exact analysis of the three affinity categories and the five manifestations of affinity groups is a fundamental prerequisite for successful affinity. The demo account is a great way to look at real business data and experiment with Google Analytics features. Affinity Category (reach) is a Dimension in Google Analytics under the Audience section Affinity Category (reach) Definition: Indicates that users are more likely to be interested. Author of four best-selling books on digital analytics and conversion optimization. The strength of the binding (interaction) of a ligand and its receptor can be described by affinity. This would open a drop-down menu: Step-4: Click on the option ‘View only this segment’. You can find the standard reports under “Reports” in the main navigation: The green icon above indicates that the reports are unsampled. Affinity Category: Affinity categories are used to reach potential customers and make them aware of your brand or product. Without data, it is impossible to show what effect your SEO. Zapier's automation tools make it easy to connect Affinity and Google Analytics. What is Affinity? Affinity is the tendency of a chemical species such as an atom or molecule to react with another to form a chemical compound. In your Google Ads account, click the Campaigns icon . Try out all of the tabs. Get new skills for a digital world. What's Affinity Category, In-Market Segment, and Other Category in Interest report. Affinity categories help produce a top-of-the. Affinity Category (reach) Definition: Indicates that users are more likely to be interested. Affinity ties through marriage can change over time as unions dissolve. Search . To others, it could just be that two things or people are a “good fit” for each other. It gives you data from tracking them through the pages they visit and which ones they go into after that. Creating Goals in Google Analytics Step 4: Choose “Sign Up” Goal Type. Affinity Categories in Google Analytics. Google Optimize allows you to present different variations of content on your. Manage data. Google Analytics can also tell you which website pages are the most popular. If you hover over the logo, the bubble tells you that 7. in immunology, the thermodynamic bond strength of an antigen-antibody complex. This information is not released in detail. Affinity: NOUN. Taking a look at this Affinity category example, we see the top three categories in this account are value shoppers who consume media and are technology savvy. 15% affinity = 15% crit chance. ”. These are separated in on three groups: Affinity Categories: Subjects that users. Affinity groups composed of members of the same associations or establishments. 4. ; Click the Audiences, keywords, and content drop down in the section menu. In the dropdown, start searching for “ Session source ” and choose it. Set the first dimension to “Affinity Categories” and the second to “Landing Page. Step 2: Add A New Property to Your Account. Brand affinity belongs to the most essential marketing metrics such as brand preference and loyalty. Select “Tools and Settings”, then “Audience Manager”. In product management, this applies to problems to solve, solutions. For example, you might want to apply a filter to make sure your. Here’s how to make this happen: Creating Goals in Google Analytics Step 1: Go the Admin Section of Google Analytics. Analyze Sessions with Conversions from a specific geographic area. The cookie is used to store the user consent for the cookies in the category "Analytics. "They made this analysis in such a way that it turns out it doesn't. Google Analytics is the pioneer in Web Analytics reporting. The cookie is used to store the user consent for the cookies in the category "Analytics". Companies can succeed in this task by communicating their core values during every interaction with a customer. Comprehensive tool to check your site’s traffic. If you’ve ever seen a photo of a bunch of designers standing in front of sticky notes on a wall, an affinity map is what you were probably looking at. When it comes to retaining customers, brand. In code I pass an event like this: gtag ('event', 'orders_puppy', { event_category: 'sales_group'}); In the GA4 UI, how can I see all the event_categories. Data analytics is a multidisciplinary field that employs a wide range of analysis techniques, including math, statistics, and computer science, to draw insights from data sets. Make your data work for you. Google Analytics dimensions provide you with a treasure trove of data that can help your business thrive. Now that I think about it, in-universe it probably means something like “I have a good natural affinity with this particular Longsword, so I have better edge alignment. These categories represent the primary interests of. Siblings are an example of affinity. Perilaku Pengunjung / Visitors’ BehaviourWhat does affinity mean in law? In law and in cultural anthropology, affinity is the kinship relationship created or that exists between two people as a result of someone’s marriage. “Demographics” and “Interests” appears in the “Audience” menu. First off, Google Analytics is a free tool. 8. Where Analytics gets the data. ; Click Audiences. Use this info to create related Pinterest content. This Affinity Analysis actually gives us valuable information by. You can see data like user queries and the number of times your site URLs appear in search results (impressions), along with post-click data about site engagement like bounce rate and ecommerce conversion rate. Affinity Category in Google Analytics refers to a classification system that helps marketers understand the interests and preferences of their website visitors. One great WordPress Google Analytics plugin is Google Analytics Dashboard Plugin for WordPress by MonsterInsights. Types of Google Analytics Audience Reports. Synonym Discussion of Affinity. Google’s Affinity Categories and In-Market Segments have been with us a relatively short amount of time, and their potential still seems untapped, with many online retailers and lead generation companies somewhat unaware that such valuable targeting and pre. com). Click the chart titles to navigate to its respective report. Predictive audiences (or suggested predictive audiences) 2) Custom Audiences include: Any audience you created on your own. A property is the collection point in Google Analytics for the data from your website or app. Click “More details” Right-click the app you want to modify and click “Go to details”An affinity analysis is a mathematical way of understanding how two variables (usually binary) are associated. In the preceding 12 months, we have disclosed certain categories of Personal Data (i. Affinity, in the world of business, refers to an organization or group of people or businesses who have a common or shared interest in something. First, log into your Google Ads account. Specify whether you want to exclude your audience at the campaign or ad group level. 2. When a user moves from another domain, email, app, or any other channel to your website, we call it traffic. Data Analytics Affinity Analysis | Všeobecné správy denne [penci_button link = ” #” icon = “” icon_position = “left”] ZOBRAZIŤ [/penci_button] Data Analytics Affinity Analysis Have you ever added an an item to your online shopping cart and had seemingly unrelated items recommended for purchase, but the combination seems to make sense? Most likely, the… Read More »Data. Then, in the “Additional category” box, enter and select the category you want to add. The same audience can appear for a number of different industry categories. The importance of affinity mapping in product management and UX design. Critical hit or critical chance is a very popular gameplay. Also known as affinity diagramming, it was first developed in the 1960s by Jiro Kawakita, a Japanese anthropologist, to study water supply challenges in Nepal. What are custom affinity audiences? Custom affinity audiences are custom lists (lists you can create) that allow you to target users based on their habits and interests. . In addition to categorizing users’ political views, Facebook’s algorithm assigns some users to groups by “multicultural affinity,” which the firm says it assigns to people whose Facebook activity “aligns with” certain cultures. What Referral Reports Measure. Affinity audiences are available for Search, Display, Video, and Gmail campaigns. Other Interests in Google Analytics. You will find the demographic and interest reports inside the Audience menu to the left, in the submenus “Demographics” and “Interests. 90 minutes 70 questions 80% passing. Try these next steps: Post to the help community Get answers from community members Contact us Tell us more and we’ll help you get there. Google Help. For a better user experience, it is important for your website pages to load quickly. "They made this analysis in such a way that it turns out it doesn't. To run a successful ad campaign in Google Ads, you need the right audiences. Interests: view audience lifestyle categories called Affinity Categories (e. The Basics of an Affinity Analysis. For example, “audience types” (these include similar, custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. “Brand Affinity,” in more concrete terms, is essentially the amount consumers identify with and support your brand. In this article:Learn all about Google Analytics 4 Channels, Source and Medium. How to Setup User Personas with Google Analytics Audience Targeting. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. Synchronizing DV360 and Google. Step 2: Add A New Property to Your Account. You need to choose the time window which you want each data point to represent in Funnel. Google Analytics is one of the widely used Google Data Analytics tools. Checking on your organic search traffic in Google Analytics and learning how to grow it is valuable for today’s businesses and websites. ; In the Demographics module, select Campaign view, Ad Group view, or Account view in the drop-down menu to filter for the reporting level you want to see. relationship by marriage; sympathy marked by community of interest : kinship; an attraction to or liking for something…What is the meaning of spiritual affinity? adj. For example In-market audience of clothing means people who have. (02) 9160 0711 [email protected]. Typically, the precise workings of the proprietary. In fact 25. In the traffic report, click on any page. It is a visual representation of how individual pieces of information are related to each other and grouped. Examples of Affinity Categories include Technophiles or Foodies. Or, to put it more literally, the number of fans for your brand and the depth of their fandom. What does Affinity allow us to do in facilitation of Agile? Common techniques: •Dot Voting •Grouping down •Relative sizing Less used techniques: •Discover group consensus •Backlog generation •Affinity discovery of entire backlog (size, value, risk, etc. Those in the affinity segment have demonstrated a qualified passion in the health segment, allowing you to reach the people that matter most with their products or offerings. Interests in Google Analytics are general subjects and categories of subjects that users have shown an interest in. 5. Home; Biology; Chemistry;The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. It let us to track, measure and report website traffic. Users are allocated into audience categories for targeting on third. Runs one of the most popular blogs in the world on digital analytics. These Google Analytics metrics track how your visitors use your website. (And be ready: GA4 is coming!) 3. An event allows you to measure a specific interaction or occurrence on your website or app. Clear search Affinity Categories: This report shows general interests of users who have visited your site (i. Google Analytics is one of the widely used Google Data Analytics tools. It can boost business because it encourages trust with customers. Affinity categories show what your website users are interested in and how they spend their time. Nominated for Digital Analytics Association Awards for Excellence. Learn how you can measure binding affinity and why it matters. Affinity chromatography is a separation process used to purify molecules or a group of molecules that are in a biochemical mixture. 1. This help content & information General Help Center experience. In the preceding 12 months, we have disclosed certain categories of Personal Data (i. With Zapier, you can do more than just connect your apps - you can automate entire processes from beginning to end! Check out the following list of triggers and actions you can use with Slack, Affinity, and Google Analytics. Google analytics can track all forms of digital media and. Google Analytics collects this traffic data and sorts it into several default. Get all of the great content at a fraction of the price with an On-Demand ticket. Affinity diagrams can easily be created using on-hand office supplies, including whiteboards or Post-it Notes, to allow items to be jotted down and moved between categories as they are discussed. Suggested audiences. If you want Google Analytics to tell you how many of your visitors completed a conversion, like signing up for your newsletter, filling out a form, watching a video, viewing a certain page, or buying a product, you’ll have to set up conversions. The Benefits Of Using Google Analytics. For example, all users with the same Acquisition Date belong to the same cohort. Affinity is the tendency of a chemical species such as an atom or molecule to react with another to form a chemical compound. Pages don’t always perform well and may lose traffic and organic visibility over time. Eliminate Other (and sampling) completely by using the GA4 BigQuery Export tables. The Major Acquisition Channels. A high-affinity score means that your Pins on that topic are resonating with that audience. In fact 25. Set the Date Range to at least 6 months to a year. Help Center. In many cases, you can also choose the scope of the data (hit, session, user). 1. By understanding the affinity categories of your audience, you can create targeted marketing campaigns that resonate with their interests and drive higher engagement and. The BigQuery export provides access to the raw event data. attraction; a tendency to seek out or unite with another object or substance. hobbies and activities they enjoy), is very high in the funnel (the start of the purchase process), and is, therefore, best used for raising brand awareness; In-Market Segments: This is the next level of interest categories. Creating Goals in Google Analytics Step 3: Create a New Goal. This is to forecast future outcomes and identify risks and opportunities. In-Market Segment —Users in these segments are more likely to be ready to purchase products or services in the specified category. (You can get the same data if you. , age, gender) and they tend to have additional socio-economic, lifestyle, or other. , car enthusiasts). If you’re interested in running display ads to get the word out across a wider part. Instead, we’ll introduce Google Analytics Affinity Reports. hit level to create separate Views (report sets). A property is the collection point in Google Analytics for the data from your website or app. The same audience can appear for a number of different industry categories. Now that I think about it, in-universe it probably means something like “I have a good natural affinity with this particular Longsword, so I have better edge alignment. Arts & Entertainment;. How to interpret Affinity Categories data in Google Analytics. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. The term 'affinity' means a strong liking or attraction for a molecule. It. The Affinity Categories Overview section gives you a high-level view of the top. Advertising. Click "Add Targeting" and check the boxes for the demographics you want to target. To use the previous design, click the "Appearance" icon, and select Use previous design. Here, you can see any active campaigns along with the associated affinity audiences. Google Analytics can help with this in “Demographics” and “Interests” reporting, which appears in the “Audience” menu on the left. Processing – collected values are used to populate the final report dimensions according. First off, Google Analytics is a free tool. Modified 4 months ago. Unfortunately, however, short of personally interviewing everyone who uses your product, visits your website, or. Unfortunately, however, short of personally interviewing everyone who uses your product, visits your website, or. These are users higher in the purchase funnel, near the beginning of the process. 3. In this case, moving data between Google Analytics, Slack and Affinity - all without code!Affinity Index is a quantitative marketing metric used to determine the level of interest or engagement a specific audience has with a brand, product, or service. Name the Custom Dimension as “Category” Set the “Scope” as “Hit”. The Three Types of Capacity Ratings. It's free. affinity. Therefore, strong weapons do a 25% chance of a critical hit while weaker weapons do a - 25% chance. You can choose 1 day, 7 day, 14 day, 30 day and Calendar Month time window. Google Analytics is made possible by each web browser's ability to keep track of the sequence of websites that a user views. Although you see only the suggestions relevant to your category, you can create any of these. Click to enlarge. 3. Do even more with Slack + Affinity + Google Analytics. Because BigQuery is a fully-fledged data warehouse, organizations can store data from their CRM, commerce platform, Display & Video 360, Google Ads, third-party advertising platforms, Facebook, YouTube, and more. You are now given the option to name your new audience and input specific interests, URLs, places, and apps. The only way to never have “ (Other)”, and to analyze large numbers of events (past the sampling limits of Explorer) is to use the BigQuery export. We also share information about the use of the site with our social media, advertising and analytics partners. This means you do not know if a “New User” is actually new. google documentation. Affinity is the most valuable level of customer relationship. Behavior: segment by users’ browsing behavior (e. A substantial share of websites and apps track how people use digital services, and they use that data to deliver services, content or advertising targeted to those with specific interests or traits. Create a high-value-user segment. This page shows how visitors are navigating to this page from within your website – and you can see where visitors are clicking. Perilaku Pengunjung / Visitors’ BehaviourWhat does affinity mean in law? In law and in cultural anthropology, affinity is the kinship relationship created or that exists between two people as a result of someone’s marriage. (In fact, it was initially known as the “KJ method”, after his initials. Ecommerce. Using “Begins with” helps ensure all opt-ins are properly credited. Find a fully curated segment of affinity categories by downloading this CSV. T he future of app and web analytics is here: Google announced a new way of measurement in Google Analytics. This data is then used to create a profile of each user's interests and preferences. For example, you can use an event to measure when someone loads a page, clicks a link, or completes a purchase, or to measure system behavior, such as when an app crashes or an impression is served. Step-1: Log in to your Google Analytics account. A married couple is an example of affinity. 6. This is what I am using. Google Optimize is Google’s platform for A/B testing, multivariate testing and personalization. Modify a report view at the visit or visitor (human) level. It's what they like and I guess like categories would be way too much like Facebook but I digress. Locate Underperforming Pages. 2. Caveat: because of the way Google Analytics works, a user will be identified as a New User if they use different devices or have enabled privacy settings. New Google Analytics User Starter Bundle by the Google Analytics team These custom segments (and custom reports/dashboards) are very useful. Brand affinity ideally comes after brand awareness. I’ve included a full list of Google’s Affinity Categories which are available for Google Ads targeting via Video and Display 360. By using Google Analytics, you can also tie in conversion data with these. Adding an affinity audience to your campaigns is an easy process. You are now given the option to name your new audience and input specific interests, URLs, places, and apps. Most websites generally have seven primary traffic sources: direct, organic search, referral, paid, email, social, traffic flagged as “other,” and traffic from specific UTM codes. When a user moves from another domain, email, app, or any other channel to your website, we call it traffic. You’ll sort ideas into different groups or categories based on their relationships to one another. Affinity audiences are available for Search, Display, Video, and Gmail campaigns. Affinity Category (reach) is a Dimension in Google Analytics under the Audience section. Google Analytics gives you demographic and interest reports on your visitors, like gender, age, and more. Google uses machine learning algorithms to identify patterns and interests, and then assigns users to specific affinity categories. e. These are the same Affinity categories that AdWords uses.